"Creativity by the pound.”
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Crucial was founded in 2007.

OUR MISSION

Make clothes and yoyos

OUR PHILOSOPHY

Quality over quantity

YOYOs and Apparels.

PAUL YATH, Founder

GRAPHIC DESIGN
HTML/CSS
PHOTOGRAPHY
MARKETING
Hours of Practice
Cups of Coffee
Yoyo strings
Projects finished

TEAM CRUCIAL

Meet the family
Paul Yath

Paul Yath

Entry level Intern
Connor Ebbinghouse

Connor Ebbinghouse

Creative Director
Eric Ngu

Eric Ngu

Technical Specialist
Jonathon Guevara

Jonathon Guevara

Lead Technical Engineer

OUR DESIGNS

Yoyos and Apparels